

How technology leaders are chosen for the top job is undergoing a fundamental shift. The old model, which prized deep technical knowledge or a flawless operational record, has given way to one driven by business outcomes, strategic communication, and the ability to sell a vision. For Chief Information Officers in particular, the role has become less systems manager, more organizational salesperson.
Manfred Boudreaux-Dehmer recently completed his tenure as NATO's inaugural Chief Information Officer, where he also served as the Single Point of Authority for cybersecurity. Before NATO, he spent 11 years as Vice President of IT and Systems at Sierra Wireless, leading technology transformation across a publicly traded company through eleven acquisitions. With a Doctorate in Business Administration from the University of Reading and an MBA from Duke University, he has spent decades leading transformation at scale. He explained that how technology leaders are evaluated has changed as much as the role itself.
"The CIO job has become more and more of a sales job," he said. "What we're selling is the value of the organization, and we're selling it every day with credibility, communication, and results." As the role of the modern CIO has evolved, success is now defined by a deeper contribution that connects every initiative directly to the company's value proposition.
The shift is not just philosophical. As boards and executive teams increasingly evaluate technology leaders on business contribution rather than operational track record, the criteria for who gets the top job have changed with it. Boudreaux-Dehmer contrasted the old playbook with the new benchmark.
The new benchmark: "Five or ten years ago, my successor would have been someone with extensive enterprise architecture knowledge who had run successful projects on time and on budget. Those traditional skills are still important, but there is so much more that needs to be done now," Boudreaux-Dehmer said. The real questions have shifted toward business outcomes: “How does IT contribute to the value proposition of the business? How do we enable new business models? How do we use data to help the company reach new shores?”




