
As technology becomes central to enterprise strategy, CIOs are closer to the CEO seat than ever, but most lack the commercial instincts and external salesmanship to cross that threshold.
George Alexandrou, Enterprise Technology Strategist at Bridgepointe Technologies, explained that CIOs who successfully transition develop three core competencies: translating technology into financial outcomes, mastering internal salesmanship, and maintaining the strategic vision to lead at board level.
He noted that companies can accelerate this pipeline by hiring CIOs with genuine strategic vision rather than elevating strong technology managers into a role that demands something fundamentally different.
Major corporate initiatives, from acquisitions to cost transformation, live or die on the underlying tech stack. When technology leadership shapes business strategy, the CIO moves from back-office service provider to vital boardroom partner. The result is a natural pathway to the CEO's chair, and a new set of leadership demands to match.
George Alexandrou is an Enterprise Technology Strategist at Bridgepointe Technologies, a technology strategy and advisory firm that helps enterprise companies bridge the gap between tech investments and business outcomes. He brings decades of CIO experience across Max Finkelstein, Mana Products, and PepsiCo, where he served on executive boards and advised leadership on technology strategy and acquisitions. He maintained that the CIO's ascent to the boardroom is no accident.
"When I was out of college, the CIO was the 'desktop guy.' He was the person you called when your computer was broken. Today, a CIO is running the company from a strategy perspective," said Alexandrou. "The board can decide they want to do an acquisition, but if the CIO determines the technology won't support it, that strategy isn't possible. The CIO has to be on board." That proximity to strategic decision-making has become a defining feature of the modern CIO, and increasingly, a stepping stone to the top job itself.
Succeeding in this elevated role means becoming effectively bilingual, fluent in the languages of both technology and business. That fluency requires a conscious effort to convert technical specifications into financial outcomes, a core skill that the modern tech leader must master.
Bilingual in the boardroom: "There are two languages in corporate America: the IT language and the business language. If I go to a doctor and they start speaking in medical definitions, you have no idea what they're talking about," said Alexandrou. "It's the same thing with IT." The analogy cuts to the heart of why so many CIOs struggle in the boardroom: fluency in technology means nothing if the audience only speaks profit and loss.
The decoder ring: "Early in my career, my CEO would send back my presentation decks, explaining that the board wouldn't understand them. I had to learn to translate everything into their language—to profit and loss, to ROI. I had to translate it to money," said Alexandrou. For CIOs eyeing the CEO seat, that translation instinct is less a soft skill than a survival requirement.
The ability to translate logically extends to the next key competency: salesmanship. Success for the growing number of CIOs who see themselves as potential CEOs and are making the rise to the top often hinges on developing this skill, according to Alexandrou. He described it as a difference in caliber. For the CIO, a key focus is mastering the internal sale to secure buy-in for major investments. The CEO, however, is expected to expand that ability outward, selling to a diverse and unpredictable world. Alexandrou identified this difference in salesmanship as a key challenge in making the transition.
The internal sale: "You cannot be a CIO if you are not a salesman. You must be able to sell your strategy to the board by justifying a multi-million dollar investment in a new ERP system and tying it directly to the company's five-year acquisition plan," said Alexandrou. "If you can't sell that vision and get their support, the company's entire strategy will fall short." The internal sale, in other words, is not a formality. It is the job.
The cowboy and the CIO: "I remember my former CEO once bought a cowboy hat before a meeting with a group from Texas. His reasoning was simple: he needed to speak their language," said Alexandrou. For CIOs who aspire to the top job, developing that same external instinct is often the final and hardest step.
The path to the top is also shaped by the structure of the business itself. The transition can be most seamless in a technology company, where the product strategy and the IT strategy are often one and the same. In other industries, the path is often slower, with many CIOs first moving into a COO role to broaden their operational expertise. Fueling this journey is a structural evolution of the role itself, creating a new CIO mandate focused on strategy over execution. As the CIO's mandate expands to navigate the strategic implications of AI, from developing an integration strategy to gaining a competitive edge, automating customer service roles, and defending against AI-driven security threats, the role is evolving fast. The deep technical work is increasingly being delegated to architects and specialists below.
Elevated by delegation: "In the past, CIOs wore two hats: CTO and CIO. But as technology changes, that deep technical layer is being delegated to dedicated architects and specialists," said Alexandrou. "That delegation elevates the CIO's position." It also clears the path upward, freeing the CIO to operate at the level of strategy, risk, and enterprise vision where CEO conversations happen.
Perhaps the biggest hurdle to this evolution, Alexandrou suggested, is a fundamental misunderstanding of what the CIO role has become. Companies often undervalue the position, filling a strategic seat with tactical project managers who lack the vision the role demands. He highlighted the pattern with a story from his own career.
"My biggest mistake was promoting my best programmer and creating my worst manager," said Alexandrou. That lesson, he noted, scales directly to the CIO level. "Companies need to understand that a project manager is not a CIO. They often make the same mistake at the executive level: they see a great manager who gets things done and assume he will be a great CIO, but they fail to see that the person lacks the strategic vision a C-suite executive needs to perform."





