
Chief Information Officers are finally getting their moment in the spotlight.
No longer viewed as simply IT baby-sitters, CIOs are becoming key leaders in efforts to refocus operations around data and AI. A vast majority (82%) are working with partners across the business to advocate for innovation and align technology outcomes to enterprise goals, according to Forbes Research.
Meanwhile, more CIOs are reporting directly to their CEOs, indicating the prominence of the role in today’s enterprise. As a result, organizations are increasingly tapping technology leaders for key business-forward positions. In fact, Puma just appointed former Adidas CIO Andreas Hubert as its Chief Operating Officer.
- “With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence. His deep industry experience and expertise will be instrumental in optimizing PUMA’s global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth,” CEO Arthur Hoeld said in a release.
The CIO's growing prominence is further evidence that IT is no longer thought of as just a cost center or help desk. Instead, CIOs and their teams are increasingly responsible for aligning powerful AI and other data-driven technologies to the needs of end users across the business to deliver results for the enterprise.



