Tupperware’s Disciplined Post-Bankruptcy Comeback Centers On Scalable AI Efficiency

Every great comeback depends on a series of precise decisions. When every move carries weight, even a small misstep can stall progress. As Tupperware emerges from a 2024 bankruptcy filing, technology choices face intense scrutiny and AI must prove its value fast. Treated as a tool for survival rather than experimentation, it now carries the pressure to help a lean team work smarter, scale faster, and build lasting momentum.

Gabriel Uranga Betancur is Global Chief Technology Officer at Tupperware, where precision and performance guide every decision. With a long career shaped by leading transformations at major enterprises including IBM and Kyndryl, he has built a reputation for turning constraint into strategy and technology into measurable business value. Today, that discipline defines how Tupperware is rebuilding its operations and redefining the role of AI in its recovery.

"We are in a rebuilding phase where every move has to count. Our reality is different now. We have to prioritize tools and projects that create measurable value in the short term. It’s about being strategic, not experimental, and making sure technology directly supports the people who keep the business running," said Uranga.

• Proof before purchase: With a heavy emphasis on short-term returns, every technology decision is anchored to immediate, tangible ROI. Nowhere is that focus more visible than in Uranga's disciplined governance model, where every single software license must earn its keep. "I can't hand out ChatGPT or Copilot licenses to everyone, so I’m very selective about where they go and why. The process is simple but strict: anyone who wants a license has to email me with a clear business case that shows how it will create value for the company," he explained.

• ROI show and tell: "Every other Friday, we hold an open office meeting to build a sense of community. Anyone who receives a license has to come back the following month and present how they’re using it. It keeps everyone accountable, helps the team see real examples in action, and inspires new ways to apply the tools more effectively."