How Lucid Motors Extends Its 'Compromise Nothing' Mentality To Orchestration

For Lucid Motors, a company that operates under a “compromise nothing” mentality, both its electric vehicles and internal technology stack need to be world-class. But a heavy reliance on best-of-market IT solutions left the company with a crippling problem: integrating all the bespoke solutions.

In fact, it quickly became more than an IT issue. At Lucid Motors, it’s not just vehicles like the Lucid Air that go fast. Internally, employees are always clamoring for the latest-and-greatest technology.

“Our sales teams are really anxious to get on new and more advanced capabilities that require new integration and new products,” VP Head of Global IT Sanjay Chandra told TheCube at last month’s World of Workato 2025. ‍

• It falls to Sanjay’s team to make sure the business can meet the high expectations customers have for a premium brand like Lucid Motors: “Because we have our data distributed across all these best-of-breed products, we have this challenge of: How do we make intelligence of it?,” he said.

To deliver the insights and automation employees wanted at the speed and cost the business expected, the IT team had to connect disparate IT systems, spanning customer-facing tools, internal applications and warehouse systems.

• “Building a car is one thing, getting things ready is a lot of orchestration,” said Deepak Shah, head of integration and automation engineering. “It’s crucial for us to have those components work together.”

But Lucid Motors’ prior orchestration platform was too slow, and required too much ongoing attention. A critical integration, like the one connecting its ERP and CRM, “took forever to build” and was “an even harder challenge to maintain,” according to Sanjay.

• “Everything we expose to our customers needs to be recorded in our books, and that integration was really fuzzy,” he added.

Lucid Motors moved to Workato, and was able to quickly take advantage of pre-built connectors and other capabilities to keep their technology environment in sync. A workflow like generating a quote for a customer that can span over six underlying systems? “All of that is … orchestrated with Workato now,” said Deepak.

• The partnership is enabling Lucid Motors to stay at the cutting edge. Now, it's exploring how to use AI-powered virtual assistants that can support customers at every stage of the buying process. The goal is to “be there when the customer thinks of it, versus having to ask for it,” said Sanjay.

In the AI era, operating with a “comprise nothing” mindset all comes down to orchestration. Market leaders will be those that don’t settle for half-baked AI adoption, and instead focus on infusing the technology across often sprawling operations. With Workato, Lucid Motors can keep focused on supplying its rapid fan base – which appears to now include Timothée Chalamet.

Check out all TheCube’s coverage of World of Workato 2025 here.