JPMorgan Chase and Coinbase announced a partnership to allow 80 million customers to buy crypto with credit cards and redeem rewards points for digital assets.
Chase's API will add a direct bank-to-wallet connection to bypass financial data aggregators like Plaid.
The deal positions JPMorgan at the forefront of the $4 trillion crypto market, as other banks like PNC also enter the space.
JPMorgan Chase announced a partnership with Coinbase to allow the bank’s 80 million customers to buy crypto with credit cards and eventually redeem rewards points for digital assets.
Points for crypto: Starting this fall, Chase customers can use credit cards to fund their Coinbase accounts. The deeper integration arrives in 2026, enabling direct bank-to-wallet connections via Chase’s own API and, for the first time, allowing customers to transfer Chase Ultimate Rewards points to their Coinbase accounts.
By building its own API connection, JPMorgan is effectively bypassing financial data aggregators like Plaid that have historically acted as intermediaries. The move gives the bank tighter control over its customer data and follows reports that it plans to charge these firms for access.
Too big to ignore: The deal comes as the crypto market has swelled to a $4 trillion valuation, and other major banks are making their own moves. PNC recently announced its own Coinbase partnership to offer crypto trading to its customers.
The end game: The alliance with Coinbase also hints at a deeper convergence, as JPMorgan is already piloting its own deposit token, JPMD, on Coinbase's Base blockchain. The partnership, then, isn't just about making it easier to buy Bitcoin; it's a move to ensure that as finance becomes tokenized, JPMorgan remains at the center of its customers' financial lives.
While JPMorgan focuses on consumer access, other financial giants are taking different approaches to crypto. Bank of America and Morgan Stanley are reportedly exploring their own stablecoins, while custody bank BNY Mellon is partnering with Ripple to secure its token reserves. Meanwhile, the convergence is happening from the other direction, with digital bank Green Dot teaming up with Crypto.com to offer banking services to the exchange's crypto-native customers.